JT Jeff Thomas
Open to remote full time, fractional, and contract roles

Jeff Thomas

Marketing director who builds brands and grows pipeline.

20 years leading marketing for everyone from national companies to small businesses. I own the strategy and do the hands on work. Here's the proof.

Jeff Thomas
Recent roles include Alliance of Professionals & Consultants Wake Research JetMedia NC Citrix
+38%
Inbound leads in year one at APC
+220%
Website traffic after a full rebrand
4x
LinkedIn audience, 12K to 50K+ organically
$2M+
Annual Google and Meta ad budgets managed
80%
Client retention across 50+ agency clients
Jeff led all of our marketing efforts for more than four years and consistently delivered at a high level across every facet of marketing. He understands how to connect brand, messaging, and execution in a way that drives real business results.
Troy Roberts, President & CEO, Alliance of Professionals & Consultants
“Jeff is an exceptional five star talent. You can count on him for timely delivery, seasoned counsel on all things marketing, and a natural propensity to mentor and lead junior talent. I highly recommend him.”
JJ Chambers, Senior Product Designer, UX Research & Digital Experience, Etix
Why hire me

What you get with me on the team.

01

Strategy and execution in one hire

I set the plan and build it myself: campaigns, funnels, websites, and automation. No gap between the idea and the launch.

02

Results you can measure

Every program ties back to leads, pipeline, and revenue, and I report on it plainly to leadership.

03

Using AI since 2022

I was an early adopter of tools like ChatGPT in 2022 and have built AI into marketing and operations ever since. It helps lean teams ship more without adding headcount.

How I start

My first 90 days.

Whether you're hiring full time or bringing me in fractionally, here's what to expect.

Days 1 to 30

Listen and audit

Meet your team, sales, and customers. Audit the data, funnel, budget, and tools before recommending a single tactic.

Days 31 to 60

Plan and prove

Set clear KPIs tied to pipeline and revenue, deliver a written plan, and launch quick wins that show early results.

Days 61 to 90

Build and scale

Put repeatable systems, automation, and a weekly reporting rhythm in place so results keep compounding.

Career impact

What changed when I took the wheel.

Nov 2021 to Nov 2025

Alliance of Professionals & Consultants

Marketing Director

National IT, engineering, and technical staffing firm. Reported to the CEO and owned marketing end to end.

+38%
Inbound leads, year one
+220%
Website traffic, year two
50K+
LinkedIn followers, up from 12K
+111%
Returning site users, 2025 vs 2024
  • Built a lead generation and sales funnel system aligned with sales, raising both lead volume and pipeline quality
  • Modernized the brand across every channel, attracting a broader and better qualified audience
  • Launched a podcast, webinar series, and quarterly newsletter to build thought leadership
  • Ran B2B and B2C campaigns and sales enablement that helped open new markets and territories
  • Planned biannual summits, trade shows, and conferences
  • Managed the marketing tech stack and built AI into marketing and operations processes
July 2019 to Oct 2021

Wake Research

Digital Marketing Manager

Clinical research company. Led digital strategy and a team of marketing specialists.

+30%
Paid ad performance in six months
$2M+
Annual Facebook and Google ad spend
  • Owned digital marketing strategy, development, and direction
  • Managed specialists across social media, UX, and SEO
  • Improved the UX of every patient facing website and landing page
  • Led a rebrand that modernized the corporate identity
  • Managed the marketing tech stack
  • Coordinated community outreach events for B2B and B2C lead generation
Dec 2016 to July 2019

JetMedia NC

Director of Performance Marketing

Digital marketing agency. Ran campaigns from concept to results for a full roster of clients.

50+
Clients served
80%
Client retention
  • Built and ran multichannel campaigns with consistent, measurable growth
  • Optimized budgets, targeting, and creative to maximize client ROI
  • Led and trained a team of designers, developers, and marketing specialists
  • Built internal processes that sped up onboarding and campaign delivery
May 2016 to Nov 2016

Citrix

Business Development Manager

Enterprise SaaS. B2B lead generation for accounting and finance firms.

139%
Of quota by month two
#1
Team record for conversions in a day
  • Consulted CPAs and financial executives on workflow and digital security
  • Ran B2B lead generation campaigns and managed pipeline in CRM
Currently leading fractional marketing engagements for small businesses through JetMedia Marketing.
Event leadership

Founder and producer of North Carolina's largest locally produced gaming convention.

Game & Geek Expo fills the Raleigh Convention Center for two days of gaming, esports, celebrity guests, and pop culture. I built it from the ground up and run every part of it.

Game and Geek Expo show floor
150,000
Square feet at the Raleigh Convention Center
+60%
Audience growth from year one to year two
$500K
Esports scholarships with regional colleges
160+
Small business vendors on the show floor

What I led

  • Partnered with regional colleges to offer $500K in esports scholarships
  • Booked celebrity guests through talent agencies across the U.S.
  • Secured corporate and local sponsorships
  • Curated 160+ small business vendors
  • Built and managed the event team
  • Drew thousands of attendees from across the country

From the 2026 sponsor deck

Game and Geek Expo 2026 sponsor deck coverSponsor deck page: the big ideaSponsor deck page: marketing and reachSponsor deck page: why partner with us
Portfolio

Work I designed, built, and launched.

APC company overview cover
Brand refreshesModernizing identities and rolling them out across every channel.
APC 50K LinkedIn followers graphic
LinkedIn and social growthSocial strategy and consistent content that grew an audience from 12K to 50K.
APC Knows Retail sales one pager
Sales enablement materialsOne pagers, capability docs, and case studies that help sales teams close.
2025 APC Salary Guide cover
Lead magnetsGuides and reports that turn visitors into qualified leads.
APC website analytics, 2025 compared to 2024
Analytics and impactYear over year results at APC: returning users up 111%, time on site up 132%, and email visitors up 106%.
Raleigh Retro Gamers sponsorship proposal cover
Pitch decksSponsor and sales decks built to open doors.
Skills and credentials

What I bring to the team.

Expertise

Marketing strategyBrand positioningDemand generationPaid mediaSEO and PPCCRM and automationAnalyticsWebsites and UXEmail marketingSocial mediaAI workflowsMartech stack managementTeam leadershipEvents

Marketing toolkit

CRM and email

HubSpotMarketoSalesforceMailchimp

Paid media

Google AdsMeta Ads ManagerLinkedIn Campaign Manager

SEO and analytics

GA4Google Tag ManagerSearch ConsoleLooker StudioSEMrushScreaming Frog

Web and design

WordPressElementorCSSAdobe Creative SuiteFigmaCanva

AI and automation

ClaudeChatGPTGumloopManusZapier

Social and sales

Meta Business SuiteHootsuiteZoomInfo

Project management

AsanaMondayJiraQuickbase

Industries, B2B and B2C

Staffing and recruitingHealthcare and clinical researchSaaS and technologyProfessional servicesAgency, 50+ clientsEvents and entertainmentLocal and small business

Education

North Carolina State University
Business Management
Wake Tech
Business Administration
ICS Learn
Computer Programming
About

I learned marketing by filling rooms.

I'm a native North Carolinian. Right out of college in Raleigh I went into the music business and ran my own booking and promotion company for seven years, putting local, regional, and national artists on stages across the state. Promoting shows teaches you fast. Either people show up or they don't.

I've carried that into every marketing role since: clear goals, real numbers, and doing the work myself.

Outside of work I lead Raleigh Retro Gamers and Game & Geek Expo, and I give back wherever I can.

Community and giving back

200K+

The NES Page

Built my retro gaming brand to 200K+ followers organically, with videos totaling 50M+ views. No ad spend, just knowing the audience.

Thousands raised

Extra Life for Duke Children's Hospital

Every year I organize community gaming events that raise money for Duke Children's Hospital.

Every year

Toys for Tots

Our community collects toys each holiday season for local kids through Toys for Tots.

Hiring a marketing leader?

I'm open to remote full time roles, plus fractional and contract work. Send a note or request my resume and I'll be in touch.