About Me

I’m a marketing professional with nearly two decades of experience leading digital strategy, brand development, and full-funnel campaign execution. Throughout my career, I’ve worked across B2C and B2B environments, managing cross-functional teams and building scalable marketing systems rooted in data, creativity, and user experience. I specialize in marketing strategy, branding, marketing automation, CRM and software integrations, technical SEO, and WordPress-based web management — always with an eye toward measurable growth and meaningful audience engagement.

Outside of my professional roles, I’m also the founder of several gaming-focused community brands and events that bring together over 20,000 attendees each year. These projects allow me to blend marketing, event production, and community building into large-scale experiences that celebrate creativity, fandom, and local culture.

I’m equally passionate about giving back. Through my work with Extra Life, I help raise funds for Duke Children’s Hospital each year, supporting life-saving programs and bringing positive impact to families in our community.

At my core, I’m driven by the opportunity to connect people — through strategy, storytelling, and shared experiences. I’m always exploring new ways to build brands that matter and communities that thrive.

Areas of Expertise

Digital Marketing 100%
Marketing Strategy 98%
Brand Strategy 96%
Analytics & Data Strategy 95%
UX & Website Optimization 94%
Creative Direction 93%
Team & Vendor Management 92%